![]() ![]() ![]() This comes from understanding and managing the forces that influence the decisions made by managers. Through the understanding of the innovation processes, organisations can bring predictability into their innovation efforts. One of the ultimate goals for implementing innovation is to achieve a competitive advantage that leads to outperforming competitors. Successful innovations contribute to better quality, higher productivity, lower costs and increased profits. Successful innovation creates customer value through new products and services, and it could give rise to new markets. ![]() Through the process of innovation, organisations create technological growth. Key Words: 1) Blue Ocean Strategy 2) Technological Innovations 3) Network Externalities 4) Blue Innovation Networks 5) Blackberry 6) Smartphones Industry The BIN model thus carries the possibility of being explored and further refined through cross-industry applications and hence provides solid ground for the future researches. The study thus highlights three different periods of the success, peak and decline of Blackberry, consequently applying each dimension of the proposed model individually and then collectively in an effort determine how BIN could have helped the company sustain its BOS. Using a systematic approach, this model is applied to and tested on the case of Blackberry, a Canadian mobile handheld manufacturer which is accredited with being the pioneer of the smartphones industry. By grounding the BOS on the models of technological innovations and network externalities, a new model, entitled as the Blue Innovations Network (BIN), is proposed as a generic framework to help achieve sustainable blue oceans in the future. This study interrogates the sustainability aspect of the BOS and thereby aims to propose an integrated model designed to address this issue. However, the evolution of such strategies also brings with it the question of sustainability. Deriving from a similar line of inquiry, the Blue Ocean Strategy (BOS) has become very popular among practitioners particularly during the recent decades. ![]() Contemporary trends in the area of business strategy have shown an inclination toward searching new markets and creating new demands. ![]()
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